Case Study: The Wonderful Things Factory's Growth Through Social​
15,590
100%
combined followers
30,000+
of sales generated organically
people reached and infleunced
The Wonderful Things Factory is an end-to-end product development company out of Atlanta, Georgia that develops products and experiences with unique functionality, beautiful style and quality construction. I worked with this client for 4 years as the Social Media and Growth Manager. During this time, I was responsible for growing, and managing 4 Instagram accounts according to t to specific instructions from the client, such as cross-promotion between accounts and design specs:
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I’ve worked with this client for 4+ years growing their 4 Instagram accounts to 15,590 combined total followers.
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The biggest account was 7,063 followers, and the smallest was 1,223 followers. These accounts started with under 1,000 followers each and the growth is based on organic tactics such as commenting, engaging, following related accounts and interviewing influencers with 10,000 - 30,000+ followers and posting content from the interview with an agreement for them to repost the content.
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The company saw a 100% of their sales come organically from Instagram
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Heightened community engagement and was observed to then help The Wonderful Things Factory get published in media outlets such as The Vault.
15,590
combined followers
The Challange:
When I started working with The Wonderful Things Factory, the company was facing a challenge of low brand awareness and a need to grow their sales with the use of organic social media. The client was primarily relying on influencer collaborations and organic social media, which was not yielding the desired results. The company wanted to still keep the focus on social media but needed a comprehensive content growth strategy to increase brand awareness, drive traffic, and boost sales.
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The Soultion:
When I started working with The Wonderful Things Factory, the company was facing a challenge of low brand awareness and a need to grow their sales with the use of organic social media. The client was primarily relying on influencer collaborations and organic social media, which was not yielding the desired results. The company wanted to still keep the focus on social media but needed a comprehensive content growth strategy to increase brand awareness, drive traffic, and boost sales.
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Overview:
As a freelance digital marketing consultant with over 7.5 years of experience, I had the pleasure of working with The Wonderful Things Factory for 4.5 years. During this time, I worked on brand development and growth through various digital marketing channels, including social media marketing, email marketing, and affiliate marketing. My work involved leveraging 4 different brands, creating content, SEO copywriting, landing page creation, email campaigns with workflows, and reach-out campaigns. In addition, I also conducted interviews with target influencers for acquisition and retention.
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Results:
My efforts resulted in a significant increase in brand awareness, traffic, and sales for The Wonderful Things Factory. Within the first year of working with the client, 100% of traffic to the website and 100% of sales were from social media. I managed four social media accounts related to this, creating the growth strategy, social media strategy, and the actual content. This resulted in a significant increase in engagement, which helped to grow the client's brand and increase sales.
Conculsion:
Working with The Wonderful Things Factory was a fantastic opportunity to demonstrate my experience in organic growth strategies relating on social media, content marketing and influencer collaborations. Through my time working with the client, I was able to help the client change their current processes and develop growth-focused processes that yielded results. By leveraging social media, email marketing, affiliate marketing, and other digital marketing techniques, I was able to help the client increase brand awareness, drive traffic, and boost sales. Overall, this project was a great success, and I look forward to taking on similar projects in the future.