Branding & Brand Development
Through meticulous research and strategic analysis, I help you craft a distinct brand identity that captivates your target audience. By defining your unique value proposition, visual elements, and brand messaging. We establish a strong foundation that sets the stage for a powerful personal brand.
Digital Marketing
Strategic and data-driven online marketing campaigns tailored to your unique business goals. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media management and content marketing, I utilize a comprehensive approach to enhance your online visibility, attract targeted audiences, and drive measurable results. With 8 years of expereinI've tried, tested and perfected many unique strategies to help you reach your target audience and achieve your goals.
Organic Content Marketing
General Overview:
Over the past 7 years, various small to medium-sized businesses have come to me without social media, or a very small presence, wanting me to help them create a social media strategy that is aligned with their branding, in addition to executing the strategy by creating the content, scheduling it, posting it, engaging with their audience and potential collaborators in their niche. This in turn strengthened their brand presence, their brand authority, and their traffic by generating quality leads or purchases directly from social media.
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Here are the clients I’ve provided social media services for:
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Industry Analysis - Analyzing the industry and market trends helps to understand the target audience's needs and preferences, and to identify opportunities for differentiation.
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Key KPI’s - Measuring KPIs to measure the success of a content marketing strategy by including metrics related to traffic, engagement, conversions, bounce rate, time on site, return visitors, CTR, search engine ranking, brand awareness, CPA, CLV, and ROI.
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Trends - Keeping up-to-date with the latest trends helps to create content that is relevant and engaging to the target audience.
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Company Analysis - A brief and deep analysis of the company to understand the brand's strengths, weaknesses, and unique value proposition.
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Competitor Analysis - Analyzing competitors' content strategies to help identify opportunities for differentiation and to stay ahead of the competition.
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Website Analysis - A review of performance and user behaviour and a strategy to optimize the website for better user experience and conversions.
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Optimization Tactics - From mobile and speed optimization, UX, A/B testing, personalization, analytics, social media optimization, content promotion, content refresh, repurposing content, and influencer marketing, I take a look at what will work best for your brand.
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Content Audit - Conducting a content audit to evaluate the effectiveness of existing content and to identify gaps and opportunities for improvement.
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Content Pillars - I establish the main themes or topics that will guide your content creation and help establish your brand's expertise. From here, I come up with 100+ content topics to start your brand out on the right foot.
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Content Structure - Organizing information-rich content can be hard, however, I break down the content by using visual elements like headlines, subheadings, bullet points, images, and videos to make your content more interesting and visually appealing and organized by adding keyword tags within a CMS (content management system.)
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Content Funnel Creation - Developing a strategy that guides your audience through the buying process and moves them from the awareness stage into the later stages of loyalty and retention to keep longevity in your brand.
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Content Testing Strategy - Marketers sometimes wear a scientist hat to be able to fully optimize content. I develop a plan for testing different types of content, headlines, or a call-to-action to optimize for engagement and conversion.
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Content Schedule - Based on the content pillars and content ideas, I create a predetermined plan or timeline for creating, publishing, and promoting content so that your brand stays consistent and maintains steady traction.
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Long-term and Short-Term Goals - Both short-term and long-term goals are important for the success of your business. I outline specific goals for the next 3-6 months and the next year that align with your overall business objectives.
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Channel-Specific Strategy - Good content marketing is created to be native to the platform that it's being shared on, that's why I focus on a channel-specific strategy
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Overall Strategy - fd
Typical Deliverables:
Project Timeline and Scope:
For every client I onboard, I include a detailed project scope that outlines when each deliverable will be presented over a 1:1 video call.
Here is an example from Brillance Quadrant, a high-end jewelry client:
Results:
By working closely with each client to create a timeline for the project and establish clear expectations for when each component of the social media strategy would be completed and presented, the brands I've helped were able to obtain their desired results as stated in the goals and objectives section of the strategy. The strategies were shared over a 1:1 video call, which allowed for real-time feedback and discussion between the client and I. Since the project's scope was adjusted specially for each client, the clients had clarity on the next steps and knew to either hire someone in-house to execute or continue improving and deepening the strategy.
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Organic Social Media
General Overview:
Over the past 7 years, various small to medium-sized businesses have come to me without social media, or a very small presence, wanting me to help them create a social media strategy that is aligned with their branding, in addition to executing the strategy by creating the content, scheduling it, posting it, engaging with their audience and potential collaborators in their niche. This in turn strengthened their brand presence, their brand authority, and their traffic by generating quality leads or purchases directly from social media.
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Here are the clients I’ve provided social media services for:
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Social media strategy - Key KPI’s, Optimization Tactics, Content Pillars, Channel-Specific 3-Month Strategy, Channel-Specific 6-Month Strategy, overall strategy and channel-specific strategy + more outlining relating to specific projects scope.
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Current social media audit - Analysis of current social media and metrics to identify strengths and weaknesses. Analysis of competitors from the specific industry to identify opportunities and threats
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Social Media Schedule - Detailed social media scheduling including a specific list of all types of content delivered on every channel, in addition to channel-specific strategies. A detailed list of different CTA’s used throughout the social media, and a detailed list of each content relating to each KPI
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1-month Mock-Up- Creation of “Mock-Up” posts for 1 month on Instagram, Facebook, Linkedin, Twitter, etc. with templates made in Canva, Execution and
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Engagement - Social media best practices and frequent engagement with community (community management/ building and customer service), Monthly Reporting
Typical Deliverables:
Project Timeline and Scope:
For every client I onboard, I include a detailed project scope that outlines when each deliverable will be presented over a 1:1 video call.
Here is an example from Brillance Quadrant, a high-end jewelry client:
Results:
By working closely with each client to create a timeline for the project and establish clear expectations for when each component of the social media strategy would be completed and presented, the brands I've helped were able to obtain their desired results as stated in the goals and objectives section of the strategy. The strategies were shared over a 1:1 video call, which allowed for real-time feedback and discussion between the client and I. Since the project's scope was adjusted specially for each client, the clients had clarity on the next steps and knew to either hire someone in-house to execute or continue improving and deepening the strategy.
Case Study: The Wonderful Things Factory's Growth Through Social
The Wonderful Things Factory is an end-to-end product development company out of Atlanta, Georgia that develops products and experiences with unique functionality, beautiful style and quality construction. I worked with this client for 4 years as the Social Media and Growth Manager. During this time, I was responsible for growing, and managing 4 Instagram accounts according to t to specific instructions from the client, such as cross-promotion between accounts and design specs:
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I’ve worked with this client for 4+ years growing their 4 Instagram accounts to 15,590 combined total followers.
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The biggest account was 7,063 followers, and the smallest was 1,223 followers. These accounts started with under 1,000 followers each and the growth is based on organic tactics such as commenting, engaging, following related accounts and interviewing influencers with 10,000 - 30,000+ followers and posting content from the interview with an agreement for them to repost the content.
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The company saw a 100% of their sales come organically from Instagram
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Heightened community engagement and was observed to then help The Wonderful Things Factory get published in media outlets such as The Vault.
Overview:
As a freelance digital marketing consultant with over 7.5 years of experience, I had the pleasure of working with The Wonderful Things Factory for 4.5 years. During this time, I worked on brand development and growth through various digital marketing channels, including social media marketing, email marketing, and affiliate marketing. My work involved leveraging 4 different brands, creating content, SEO copywriting, landing page creation, email campaigns with workflows, and reach-out campaigns. In addition, I also conducted interviews with target influencers for acquisition and retention.
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The Challange:
When I started working with The Wonderful Things Factory, the company was facing a challenge of low brand awareness and a need to grow their sales with the use of organic social media. The client was primarily relying on influencer collaborations and organic social media, which was not yielding the desired results. The company wanted to still keep the focus on social media but needed a comprehensive content growth strategy to increase brand awareness, drive traffic, and boost sales.
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The Soultion:
When I started working with The Wonderful Things Factory, the company was facing a challenge of low brand awareness and a need to grow their sales with the use of organic social media. The client was primarily relying on influencer collaborations and organic social media, which was not yielding the desired results. The company wanted to still keep the focus on social media but needed a comprehensive content growth strategy to increase brand awareness, drive traffic, and boost sales.
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